Reducing churn should be just as important to you as acquiring new customers. Read on for the most effective retention strategies you can implement, even without a robust sales or customer service team.

Your audience data is a resource that you should be tapping into to create powerful email marketing campaigns. The better you understand your customers, the better email personalization will work for you.

If you think abandoned cart emails only apply for B2C, think again. Learn how to use this proven approach for B2B.